You are probably aware that your website content is the key to your online business. It makes up most of the way your website will be ranked by the search engines like Google. Video currenlty is the top of the line when it comes to content creation. Here is your guide to video marketing in 5 easy steps.

You want to get a good video search engine ranking like you do with any type of content creation. Google is applying more and more importance to video content and you want to publish effective video broadcasts so you will have the advantage that so many other marketers now enjoy online.

Your first step is to publish an effective video. If your video is of your home office you will not be very effective. But if you create a video of your product or service or of an affiliate product or service you are on your way to an effective online video presence. Use common sense when creating your video or coming up with an idea for your video. Your goal is to bring a lot of traffic to your website with your video so keep this in mind.

Step two. Some of the videos that generate a great deal of traffic are controversial, over the top, passionate and personal. Your video can even be opinionated as long as you educate the viewer on what you want to get across to them.

Step three is to provide useful knowledge but it leaves the viewer wanting more. The video must actually leave something out so the viewer will contact you for the complete answer.

The fourth step is to familiarize yourself with You tube. It is the main video site bar none. You will see for yourself that there are thousands of videos in any one category. Look up the category you plan to promote in and see how many videos pop up. You want your to shine in that category. You want to watch other videos related to your market and take notes. What do you see in the videos that do well?

Step five. Build a cheat sheet in your notes of all the common elements of the videos with the most views. Depending on the market you will see different reasons why some videos shine above the rest. If you create a video that is controversial, or helpful, or from your heart and you combine all the elements you find common in the most viewed videos you will have a great chance of getting ranked high on the Google search engine with your You Tube video.

You say you would not want to be filmed in a video or have someone staring in your video? That is all right because you can get screen capture video software and make videos out of a power point presentation or something similar. This is what a screen capture video is all about. You can make an effective video that is controversial, over the top, or passionate with a screen capture software just as you can if you filmed a real life movie.

Dhruv Patel is a customer of DreamHost. He has created site to help new DreamHost customers and to promote DreamHost by giving DreamHost coupons.

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