Internet video - the next big thing? It has knocked e-mail right off the charts as the hottest fad online. Sure, videos have been bouncing around the net since it went mainstream, but internet video marketing is still fresh and ripe pickings. It all started rolling with sites like Yahoo and everybody’s favorite, YouTube. Now, new video sites are breaking onto the scene like 1950’s pop-band one-hit wonders. The marketing possibilities are endless, especially for those working on a shoestring budget, because if put together just right, anyone, any company, big or small, can go instantly global.

Exactly right now, the elevator is on the ground floor, time to rush on. People are tired of opening their online junk mail. The idea isn’t new. In fact, it’s been around for about 20 years, but most of the video you come across online is still of individual web surfers clowning around or blabbering on about nothing at all.

The fact is that people have become basically blind to advertising attempts. Nothing seems to catch their eye anymore. It’s become so commonplace, it’s like the wallpaper outside an elevator - no one even notices it.

The seemingly endless click-clicking of checking their e-mail almost puts most people to sleep. They don’t even try to take it all in, keeping whatever instantly means something to them and effortlessly discarding the rest with a single one of those monotonous clicks.

And I haven’t even mentioned the viruses, worms, spy ware, blah, blah, blah… You get the point. If I don’t know who it’s from, nine times in ten I don’t even open it.

Now, imagine you’re an internet marketer. You have an honest message that people will want to read. How are you going to get it to them if the spam filter on their inboxes just sweeps your e-mail away with all the trash?

But, if you are the owner of a small enterprise, this is all great news. Internet video marketing is poised to fill the vacuum as e-mail goes the way of the dodo.

With only one video marketing message online, you will leave your competition in the dust. It’s as easy as creating your own, tailored video product endorsement and posting it on one or more of the hundreds of options you can effortlessly find online. Put a few of those boring clicks to good use.

If your target audience was born after the Beatles broke up, then you are in luck. Those are the people who categorically can not tear their eyes away from online video. Internet video marketing is going to bring real life to your products, and deliver them into the lives of your target audience, as they surf video sites, ignoring their e-mail.

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