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Great, you’ve got a video to put online, so upload it and people will find it, right? Wrong! You need to do some work to get those people out there in the world to see it or even know it exists. That’s where these three quick tips come in handy so read them and become an online video genius.
Backlinks - The more places your video is linked, the more possibilities there are of finding it right? But how do you intelligently create backlinks so that they stay where you put them and they bring traffic to your site? Easy, follow this three step process and you’ll be on your way First, when you upload you video, create press release or announcement that can be distributed with links to the video, your site and any information that might draw viewers in. Second, submit links to online directories, social bookmarking sites and the major social networks like YouTube, Facebook, Twitter and myspace. Third, make contact with people who have forums and blogs that pertain to your specific topic so that you have a built-in network of places you can drop links in. By doing all of that you will make your video far easier to find than it would have been without these links. Plus that means you’ll start showing up higher in Google search engine results because this is a major factor that Google looks at.
Text-ify! - Video comes with audio and that’s great and cool. But sometimes you need a little text to go a long way and that’s where subtitles and captions come into play. By putting these up there with your videos it ensures that those who can’t hear will still get the message. Whether they are hearing impaired or just at work where they aren’t supposed to be watching videos, your information will still be accessible. Subtitles are great if you want to have people who speak multiple languages get the point as well since you can generally attached multiple subtitle files, one for each language. Be sure that you put in your website address or some other form of contact information so they know where to find you.
Multi-faceted Distribution - Get that video out to as many places as you can because that will get it seen. If you don’t want to pose the whole video to other video sharing sites but want people to see a teaser that leads them back to you then do that but be certain to include enough information so that they are compelled to find out more. You can even get a piece of software that will do all the submissions for you quickly and easily in a sort of fire-and-forget fashion where you don’t even need to be there.
While these all may seem very easy, they are also very important. Following these quick tips will get your video out there in front of the masses and your message across faster than you can imagine. The backlinks and multiple placements will give you better search rankings and results and the subtitles or captions will have the added bonus of also allowing more people to realize the content of your information. That’s always a good thing.
These are some excellent tips, but you might want to consider working directly with a company that provides professional video search engine optimization services for business. Consider the internet’s #1 authority for video search engine optimization, ReelSEO.com.






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