The boys from Leicester, Kasabian are already popular with the footballing crowd as their songs have been used in many football ad campaigns, highlights and match promotions. They produce an indie-rock-electro sound which seems to strike a chord with the tempo of football and the excitement it creates; this is why they have recently signed a three year deal with the Barclays premier league.

Their lucrative deal will allow one of their most successful tracks ‘fire’ to be used in the title sequences of every match over the next three years. If this was only a deal for the UK, it would still be incredibly valuable but the league plans to use the song on every game it shows in the 200 countries it broadcasts.

The contract, which was worth millions of pounds, will mean that the broadcasters will legally have to use the track whenever they show live games.

The band’s record label, Sony, hope the deal will promote the band’s third album, West Ryder Pauper Lunatic Asylum, internationally, giving them sales and tours abroad. The live matches are viewed by up to 1 billion viewers so they should have no problem.

The UK rockers are familiar to the world of football, earlier in 2010 singer Tom Meighan helped launch Umbro’s England World Cup Kit and their music is regularly used on TV, especially Match of the Day and Sky Sports.

“If we had just wanted a track there are thousands that we could have used but Kasabian are seen as a football band and that makes the track much stronger,” said Paul Molnar of the Premier League.

The deal will make the band one of the UK’s biggest musical exports since The Beatles; however the lads have not let fame and fortune go to their head and ensure they attend every Leicester City FC match when not on tour.

Kasabian’s music has also been used in the launch of the new Umbro Speciali boot and this season’s Liverpool Football Shirt.