Over recent years the media’s influence has changed the way fashion is perceived by men. Magazines in particular create an image of how men should look and dress. The magazines ideas on self image for men have changed society today. General interest magazines, sporting magazines and also fitness magazines are dedicating an ever larger proportion to men’s fashion and this is not only in advertising but general content also.
Whilst in the past it was somewhat overlooked, men’s fashion is now a prominent part of magazines. As men are becoming more and more style focused, there is a much larger demand and interest for fashion based content. It is not only men’s magazines which are influencing men’s fashion either. Some women’s magazines now contain sections on men’s clothing. This is to create an idea in the woman’s mind of how her partner should dress.
Regardless of main magazines subject area or target audience, fashion content is now contained in a huge number of publications. However they do create fashion advice specific to their target demographic which will appeal to and influence them. The publication receiving some form of capital incentive plays a large part but they also take into account income, interests, sexuality and age when suggesting advice and items.
This explains a lot about magazines influence. The magazines commercial interest can cause new styles to come about in the midst of an entire other current style or trend. If they are paid enough, they will put the retailer’s items and style on show and create a stir around it so that it is well received by the target audience.
Short publications are now being created by the retailers themselves due to magazines influence on men’s fashion being so much. These offer fashion advice and use their various items to show men how to use them to put together outfits. The retailer can then somewhat control the way the customer dresses. The way the magazines display their clothes shows how they should be worn, not suggests how they can be worn.
Magazines potentially have a massive impact on how men dress. If a celeb is seen in a high profile magazine, for example, wearing a particular mens leather coat, there’s every possibility that readers may go out to find the same or similar ones.