In actuality, not everyone in the consumer market would be the cold, callous person that cares nothing for their surroundings. Good people still exist and they would be the person who would sacrifice a bit of their time to try and see what your business is about. They may be interested agents for a bigger company, proprietors perhaps, or even just a random friendly person that has a lot of connections behind him. They are different people, but what they need are all the same: marketing materials from you.

Marketing materials, in a nutshell, are anything that could link the customer back to you. It is an important device of return since most first time craftsmen, admittedly, are hard to remember with their names (even catchy trademarks are often forgotten). A marketing material, such as a business card, a flier, a pamphlet, a souvenir (this one is more pricey) are often good devices for them to remember you.

The most proper and convenient one would have to be the ever-immortal business card. It is small, lightweight, easy to carry and has all pertinent information regarding you. You can easily print it out of the computer, and it can be as classy as those of the print house. Make sure to give away your business cards at every opportunity. And it should have all your required information. Your name, address, email address and contact number (as well as your trade, something that your client could relate to easily).

Flyers are a bigger version of business cards. But you can easily give them away to more people, even those who aren’t visiting your table. Sure they have a bigger ratio of getting thrown into the trash can, but hey, you are reaching out, right?

Catalogs are better, but keep them chained to your table. Or at least spread open for people to see. They are a sure way to have everyone see what you are offering them.