There are a plethora of small tips that I’ve come across and encountered during a lot of my trips across the different tips. Some, I found, actually make a very big difference that could shift the whole paradigm out of focus. Others are hardly noticeable, requires a lot of effort but don’t make the cut and are more trouble than what they are worth. But the other tips, they area godsend to keeping your customer attention, reinforcing them and fortifying your reputation.

Sending a personalized note with your thanks is an amazing practice. Honestly. Writing a thank you note makes the whole thing reach a personal level that bevels respect for you and enforces your customer to keep good ties with you. Thank you notes also helps you get familiar with your clients, remembering their names, addresses and things like that. Even just a “Hey, how are you?” would evoke a sense of happiness within them. “Now here’s a guy that cares enough to send me something.”

Another tip: never leave your post. That means to not ever, EVER, leave your table unattended and/or without anybody manning the stations. Giving yourself to your business means giving a whole lot of your aspects into it, including time and constant attention. If a prospective client sees your empty table, that is instant money turning into stone. It will also do bad for your non-existent reputation (non-existent because he or she hasn’t even seen your face and you already have a bad rep with the client). Whatever you do, you paid for that space. You better make good use for it.

Be a friend, be an agent, be a customer; but don’t look like a proprietor in front of the client. Everyone has a pretty bad impression regarding salespersons (you could see the image of a widely-grinning, hat-wearing salesman with an evil glint in the eye, and an avid stare at your wallet). Try removing that I will sell you type of aura, most people have in them during craft fairs. Treat customers like a friend willing to buy some of your things. You will reach more common ground if you do it that way.

The over all idea is: bring your business to a personal level with your clients. Craft business isn’t about just making money with your personal handiwork, but it also means meeting the people who are buying your products. Creating an interpersonal relationship with your clients is one way to reinforce your market base, and to also create a network of your own which could benefit you in the future.